The School will give priority to proposed research topics in the following four broad focus areas:
- Smart tourism (including artificial intelligence, robotics, technology innovation, branding, marketing, experience management, and customer engagement)
- Performance measurement and management (including financial and revenue management and measurement, operational management, service management, and event management)
- Tourism futures and forecasting (including demand forecasting and emerging products and markets)
- Policy and planning (including public policy, tourism planning and development)
Other main areas of research are as below:
Research Area I: Hospitality and Hotel Management
- China Hotel Management and Development
- Consumer Behaviour and Customer Relationship Management
- Corporate Social Responsibility
- Environmental Management
- Foodservice Business and Management
- Hospitality and Culture
- Hospitality Education
- Hospitality and Hotel Management
- Hospitality Organisational Management
- Hospitality and Society
- Hotel Employee Behaviour Management
- Hotel Facilities Planning
- Human Resources Management
- Marketing in Hospitality and Tourism
- Resort Management and Development
- Revenue Management
- Service Management
- Strategic Management in Hospitality and Tourism
Research Area II: Tourism Management
- Casino and Gaming Management
- China Tourism
- Cruise Tourism
- Cultural Tourism
- Community-based, Nature-based, Pro-poor and Sustainable Tourism
- Medical and Wellness Tourism
- Tourism Education
- Tourism Labour and Employment
- Tourism Marketing
- Tourism and Media
- Tourism Planning and Development
- Tourist Behaviour and Psychology
- Transportation and Travel
Research Area III: Tourism Economics and Financial Management
- Competition Issues in Tourism
- Financial Management in Hospitality and Tourism
- Tourism Demand Forecasting
- Tourism Impact Assessment
Research Area IV: Convention and Events Management
- Convention and Exhibition Management
- Convention Destinations
- Convention Industry Management
- Convention Tourism
- Events and Society
- Events and Special Events Management
- Meetings, Incentives, Conventions, and Exhibitions
Research Area V: Hotel and Tourism Technology Management
- Artificial Intelligence, Geotagged and Big Data Applications
- Digitised Tourism Experience
- E-Business in Tourism and Hospitality
- E-Learning in Tourism and Hospitality
- E-Marketing and Social Media Strategies
- Hospitality and Tourism Analytics
- Information Technology and Innovation in Hospitality and Tourism
- Website Evaluation and Analysis
Research Area VI: Wine Management
- Wine Economics
- Wine Marketing
- Wine Tourism
