Skip to main content Start main content
Ki-Joon Back

Ki-Joon Back

Visiting Chair Professor

Education and Academic Qualifications

  • PhD (Pennsylvania State University)
  • MSc (University of Nevada, Las Vegas)
  • BSc (University of Nevada, Las Vegas)

Research Interests

  • Branding
  • Service quality and satisfaction
  • Problem gambling
  • Casino marketing
  • ESG issues

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here