The PolyU-NVIDIA Joint Research Center for Culture and Art Technology, working closely with the PolyU-level Research Center for Cultural and Art Technology, is instituted with the vision to become a leading interdisciplinary research institute in culture, art, and technology. Focused on uncovering new research avenues, developing talents, advancing technology adaptation, and building connections between academia, industry, artists, and cultural heritage stewards, the center is committed to enhancing the creative culture industry. Together, these efforts aim to create tangible economic benefits in Hong Kong and the Greater Bay Area. By actively supporting artists, designers, cultural practitioners, and heritage stewards, the center fosters an environment where creativity, technology, and the creation/preservation of intangible heritage intertwine. This collaboration enables new avenues for artistic expression, innovation, and the safeguarding of cultural legacy

Collaborating with NVIDIA in this joint research center, a design school first, provides a great opportunity to leverage the advances that are happening in the AI revolution, bringing them to the forefront of design, cultural, and art practice at a faster pace.

This institution, in collaboration with the PolyU-level Research Center for Culture and Art Technology, is built upon the following core pillars:

Pillar One: Supporting Cutting-edge and Emerging Research

Understanding both the needs and the potential requires a shared research lens that supercedes the traditional boundaries between academia, art and industry. By working together, new avenues of cutting-edge research are explored, opening opportunities for innovation in areas that leverage advances in frontiers of AI, design, cultural history/understanding, and beyond. This approach enables the research institute not only to recognize what is currently possible but actively shape the future of creative technological development that benefits the wider community.

Pillar Two: Nurturing and Upskilling Talents & Practitioners

This pillar emphasizes the center's commitment to fostering growth and expertise among students, staff, and practitioners. By organizing workshops, short training courses, and seminars, the center educates participants in the latest technologies, all through the lens of cultural art design. Collaborating with cultural practitioners, industry leaders, and researchers, it creates a vibrant educational setting where future creators, including students and staff, can thrive. This engagement equips them with the

latest breakthroughs and capacities, ensuring that they are at the forefront of innovation, fully prepared to contribute to the evolving fields of art, culture, and technology.

Pillar Three: Technology Transfer, Entrepreneurship, and Industry Collaboration

Building on the first two pillars, the final pillar centers on translating the research, creativity, and skills cultivated within the center into tangible technological advancements and entrepreneurial ventures. By fostering collaborations between researchers, practitioners, and industry leaders, it ensures a seamless transfer of innovative ideas and technologies from the laboratory to the marketplace or art exhibition. This concerted effort creates a thriving ecosystem where cutting-edge research meets practical application, fostering economic growth, enhancing cultural and creative industries, and promoting sustained collaboration between academia and industry in the Greater Bay Area and beyond.

Center Directors

Partner Research Centers and Institutions