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Capstone Projects
Case Curated
Case Curated, a Hong Kong curated home goods start-up. Connecting urban professionals in finding solace amidst clutter-free personalization. Embrace uniqueness, craft stories, and elevate homes with meaning.

Tutors: Dr Sylvia Liu, Mr Benny Leong, Mr Kevin Denney and Dr Joern Buehring.

Katy M. K. Chung
Katy M. K. Chung
Program: MDes Innovative Business Design
Year of Graduation: 2023
Topic: Personalization, Sustainability, and Community
Project Type: Entrepreneurship Project
Step into a world of curated elegance and discover Case, the pinnacle of personalized home curation. Designed for Hong Kong urban professionals, Case offers a transformative experience that transcends the ordinary. Case members join a monthly circular network of curated objects, including works from emerging artists, brands, and upcycled Case interactive art. Each object becomes a meaningful highlight in their home, with the option to purchase before return. Case transforms homes, bringing life to spaces. With expert curation, it delivers two high-value objects monthly, combining convenience, craftsmanship, and thoughtful doorstep delivery.

But Case is more than just beautiful objects. It signifies a movement towards sustainability and community. By joining Case, members actively support local artists, brands, and the circular economy. With a strong mission in reducing waste and overconsumption, rotating objects among members with the option to purchase ensure a continuous curation of limited edition and one-of-a-kind art. Vintage and antique pieces are repurposed and upcycled, breathing new life into them and infusing spaces with a touch of history. Unlocking the transformative power of design, Case objects tells a tale and every home becomes a canvas of self-expression.

As Case members, individuals become part of an inclusive community of like-minded tastemakers who appreciate design, art, and the power of personalization. Case allows members to embrace an aspirational lifestyle that reflects unique style and values. The website portal and social media integration connects fellow members in exchanging ideas, exploring thoughts and creating networks of inspiration. Case Curated, where art curation meets conscious living, inspiring positive change.

Case membership of object rotation connects local craft makers, artists, vintage enthusiasts, urban city dwellers and design experiencers together into an inclusive community, bringing positive change to homes, people, and the environment.
Case promotes circular and shared economy, reducing waste and fostering sustainability, vital for a greener, more resource-efficient future.
Case provides a solution to community disconnection, uninspired spaces, clutter, and high costs for home personalization. It also solves logistic issues like inconvenient and time-consuming delivery and sourcing.
Case advocate upcycling by bringing new value to art and vintage goods, promotes local craft with new gateways for artistic innovation, and creates a connected community that inspires one another, without having to pay high prices and reducing unwanted clutter at home.
Case promotes circular and shared economy, reducing waste and fostering sustainability, vital for a greener, more resource-efficient future.
Case provides a solution to community disconnection, uninspired spaces, clutter, and high costs for home personalization. It also solves logistic issues like inconvenient and time-consuming delivery and sourcing.
Case advocate upcycling by bringing new value to art and vintage goods, promotes local craft with new gateways for artistic innovation, and creates a connected community that inspires one another, without having to pay high prices and reducing unwanted clutter at home.
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