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Amusement Park: How to Attract Visitors in Future
More and more amusement parks would like to apply new technologies to enhance the park experience. But is technology really can attract more visitors in the future?

Tutor: Dr Joern Buehring

Sion W. L. Chan
Sion W. L. Chan
Program: MDes Design Strategies
Year of Graduation: 2022
Topic: The future trend of the amusement park
Project Type: Focused Report
Amusement parks attract lots of visitors every year. More innovative attractions create another type of experience for the visitors. Some people believe technology is the key to the amusement park's future. Therefore, this report aims to prove this statement by understanding the decisive factors for amusement parks to attract visitors and the change created by the technology. AISAS framework is used to analyse customer behaviours. The Input-Progress-Output model is used to understand the characteristics of current technology trends. Based on the finding while proving the statement, this report gives some suggestions and reminders for the innovative departments in the amusement park industry to build more possibilities for amusement parks in the future.
Think more about the decision made by the visitor during the park experience and how to create delight, value and moment
Amusement parks create many innovative and unique experiences, but not all of them can be accepted by their visitors.
Creating new fantasies and experiences are the keys, but do not let technology over-drive the innovation.
The starting point for creating an innovative park experience is to be based on the current visitor's behaviour and environment in the amusement parks.
Amusement parks create many innovative and unique experiences, but not all of them can be accepted by their visitors.
Creating new fantasies and experiences are the keys, but do not let technology over-drive the innovation.
The starting point for creating an innovative park experience is to be based on the current visitor's behaviour and environment in the amusement parks.
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