This research studies three distinct software startups. Following a thorough examination of their design process, they were deemed to be design-oriented, manifesting the effective and efficient application of design throughout the organisation at different levels of design management. Design drives brand growth at the tactical level to attract investors and consumers, and it creates an organisational culture to energise employees and keep them focused on customers' needs. Design also drives business development at the strategic level to generate business possibilities, expand market share, and provide performance measurement to raise business competitiveness. Design offers value-added services to strengthen competitive advantages and increase operational productivity to shorten product time to market. All design approaches aim to create user-centred businesses, workplaces, product development processes, and products, as well as efficient design solutions that may help software startups increase funding, achieve product-market fit, and outpace competitors. It is crucial to the expansion of the startup teams. As a result, design would probably be recognised as one of the essential resources and standard methods enterprises use to handle problems and grow their businesses.