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Capstone Projects
Interactive Menstrual Health Ecosystem
Business plan on developing an interactive ecosystem focusing on improving females' menstrual health in a sustainable way.

Teammate: Millie N. K. Chan
Tutor: Dr Sylvia Liu
Peony K. Y. Choi
Peony K. Y. Choi
Program: MDes International Design & Business Management
Year of Graduation: 2021
Topic: Interactive Ecosystem, Women's Health
Project Type: Reflective Thesis
Tiara ? aims at serving customers like queens through providing products and services that help females monitor and manage their menstrual health conditions: personalised products packages and services recommendations to fit individuals' needs, and an interactive knowledge-sharing platform supported by professionals. Interactivity would be the main focus of the business to provide the most suitable and thoughtful products and knowledge on menstrual health Chinese Medical perspectives. Starting in Hong Kong with the prospect to expand into the Asia Pacific market, the business would integrate online and offline existence. The infrastructure and property investment for product developments would be concentrated in the 1st to 2nd year but expect to reach a breakeven point after 1.5 years of launching. The business is forecasted to give new stimulants to the existing menstrual health products industry with a combination of comprehensive menstrual health concepts, the application of Chinese medicine and innovative female hygiene products and services.
Despite the rising demand for feminine hygienic products and services, no platform delivers comprehensive menstrual health concepts to benefit females in different life stages.
To create an interactive ecosystem that helps deliver and improve women's menstrual health physically, mentally and socially.
The project scope is to create an integrated ecosystem having the concept of "Women's autonomy in health decision making" penetrated consumers' consciousness.
Combining physical products with health tracking and advising services, this business concept is meant to help females achieving comprehensive menstrual health.
To create an interactive ecosystem that helps deliver and improve women's menstrual health physically, mentally and socially.
The project scope is to create an integrated ecosystem having the concept of "Women's autonomy in health decision making" penetrated consumers' consciousness.
Combining physical products with health tracking and advising services, this business concept is meant to help females achieving comprehensive menstrual health.
© 2021 The Hong Kong Polytechnic University School of Design
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