Before embarking on his master's degree, Daniel held notable positions such as Design Manager in the Marketing department of the Shanghai Disney Resort, Creative Group Head at Saatchi & Saatchi, and Art Director at Leo Burnett. Throughout his career, he has worked with renowned brands, including Disney, P&G, 7-Eleven, Sony, Bank of China, Ferrero Rocher, Salvation Army, and Crown Relocations. Daniel's exceptional work has been recognised by prestigious international and local awards, such as Cannes, D&AD, Andy Awards, Spikes Asia, AdFest, One Show China, and LongXi.

Driven by a passion for staying at the forefront of industry advancements, Daniel has observed the growing importance of intelligent technology in addressing the ever-evolving challenges faced by brands. Recognising the integral role of marketing analytics tools, digital consumer engagement, user experience (UX), and artificial intelligence (AI), he has decided to dedicate a full year to immersive study as a full-time student in Intelligent Systems Design. With an unwavering belief in the transformative power of innovative ideas, Daniel is committed to driving positive change and contributing to a better world through his work.