Prof. JIANG Yuwei, Chair Professor of Marketing and Associate Head of Department of Management and Marketing, has been recognised among the Top 50 Most Productive Marketing Scholars in the World.
The Hong Kong Polytechnic University (PolyU) is committed to advancing innovative research across diverse disciplines to address the various needs of society. Prof. JIANG Yuwei, Chair Professor of Marketing and Associate Head of the Department of Management and Marketing, has earned global recognition as one of the Top 50 Most Productive Marketing Scholars in the world.
According to the American Marketing Association (AMA) DocSIG Research Productivity Report, Prof. Jiang ranks #18 globally this year. He is the only marketing scholar in Asia included on the list.
This recognition is based on the number of publications Prof. Jiang has contributed to premier marketing journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science, over the period from 2015 to 2024, as calculated by the AMA. This honour reflects his exceptional scholarly contributions and lasting impact on the field of marketing research.
Prof. Jiang’s research interests lie in consumer psychology, with a particular focus on how social influence, self-concept, and visual marketing information shape consumers’ judgments and decisions.
In response to rapid changes in technology and the marketplace, one of his recent research directions explores the effects of marketing interactions, such as human-business and human-machine communication, on consumer cognition and behaviour, along with the theoretical mechanisms that drive these effects.
Building on this work, Prof. Jiang also proposes policy and management recommendations and will further explore the impact of multi-dimensional digital identities on other consumers, artificial intelligence, brand interactions, and decision-making.
In recognition of his significant contributions, Prof. Jiang has received several prestigious honors, including the NSFC Distinguished Young Scholar, the Marketing Science Institute (MSI) Scholar, and the JCR Outstanding Reviewer Award.
