Reference Corner

Secondary School Division

International Advisors
Professor Sujit Banerji Professor of Operations Management, Executive Director, Postgraduate Programs, WMG, University of Warwick, UK
  • Be sure to show your enthusiasm for the innovative idea.
  • Bring out any benefits to society beyond benefits to the product company.
  • Describe clearly but briefly what the product, what it does, how it works etc.
  • Estimate, as best as you can, the cost/benefit analysis.
Professor Uzi de-Hann Head of the Bronica Centre for Entrepreneurship, Technion - Israel Institute of Technology, Israel
  • Think big but be realistic. Your idea for a new business has to be unique and special but must offer real value to customers and users. Check your idea with users and people in the industry. Your passionate belief of your idea is essential but not enough.
  • A business plan is often outdated the moment you have written it, but it is very useful to articulate your ideas, put them in writing and to communicate with your team members and other stakeholders. Its real value is as a dynamic baseline for discussion and testing assumptions and it is fun to make your ideas real.
  • Make yourself and your venture different and visible, stand out in the crowd. Be present in events, conferences. Have a pitch, a story, a logo.
  • Keep telling it but never overplay your cards. Listen to feedback. Only start when you really want to make a difference, when you want to change something you think is important and you are passionate about it. But make reality checks of your data and ideas. Test your data and ideas with people outside your circle of friends and family.
  • Accept that your venture may not succeed, that is the nature of entrepreneurship, like sports. But know that the more experience you gain, the better will be the chance that you will succeed the next time.
Professor Daan van Eijk Chair Professor of Applied Ergonomics and Design, Delft University of Technology, The Netherlands
  • Allow freedom of thinking in your team. Don't censor.
  • Start with a user-centered approach. Focus on real needs.
  • Explore what's already out there. Know your competition.
  • Speed up the process in the beginning. Make decisions.
  • Take enough time to bring your idea into life by prototyping.
Emeritus Professor Richard Leigh Henry AM Consultant, The University of New South Wales, Australia
  • What is your idea?
  • Why is it the right idea?
  • Why are you the right team to make it work?
  • What will success look like?
Professor Dr Carla Locatelli Academic Senate, Vice-Rector for International Agreements, Professor of Theory and Comparative Literature, University of Trento, Italy
  • Keep in mind major world problems, but address them with a very specific focus.
  • Do a lot of research in order to "competitively customize" your contribution.
  • Think of ethical values benefitting your community and the world at large.
  • Be inventive, clear, and "realistically enthusiastic".
Professor Raul Machado-Neto President of USP International Agency, University of São Paulo, Brazil
  • Organize your plan more feasible way possible, considering original proposals/solutions, economically achievable, with entrepreneurial attitude and social/global environmental responsibility.
Professor Raymond Vito Professor Emeritus, Woodruff School of Mechanical Engineering; Special Assistant to Provost and Executive VP of Academic Affairs and Executive VP Research, Georgia Institute of Technology, USA
  • Be sure to articulate a clear business model: identify your customer and the value you are providing.