Generation-C SERVE is a leadership programme that brings students from PolyU and other universities in Asia to learn and serve together. The objective is to develop students' higher-order critical thinking and empathy through integrating theories and experience into a consistent understanding of the diverse impacts of poverty on people's lives. Students will interact with communities, local government bodies and NGOs. They will have a wide exposure to different aspects of poverty and develop an effective, integrated strategy in understanding, analysing and devising practical solutions for alleviation. The service aims to develop students’ cross-cultural competencies and leadership through an on-site project in Chiang Mai, Thailand.

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