Dr Dai Yao’s research focuses on understanding consumer and firm behaviors in various business contexts enabled by high and new technologies, such as social media and network-mediated environoments, live streaming, sharing economy, car rental and taxi ride, mobile games, online labour markets, crowdsourcing, etc. He has published papers in top marketing and management journals such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Before his academic career, he had extensive working experiencce in high-tech research institutes and companies in China and India, such as Microsoft Research Asia, Netease, Infosys, IDC, and Sohu, and had worked on his own startup.