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Research Students

Mr Zipeng CHENG

Mr Zipeng CHENG

PhD Student (Admitted 2024/25)

Research Area: Marketing (Consumer Behaviour)

  • Research Interests: Marketing (Consumer Behaviour)

Education and Academic Qualifications

  • Bachelor, Applied Psychology, Soochow University
  • Master, Applied Psychology, Peking University

Zipeng CHENG obtained his bachelor’s degree at Soochow University and his master’s degree at Peking University. He is currently pursuing his Doctor of Philosophy degree under the supervision of Prof. Yuwei JIANG and Prof. Yanping TU.

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