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KIM Namwoon - Academic Staff

KIM Namwoon

KIM Namwoon



BA (Yonsei University), MS (KAIST), PhD (University of Texas at Austin)

CV: Please click

Email: namwoon.kim@polyu.edu.hk

Research Interests:

Marketing & Innovation Strategy, Competitive Market Analysis, Market Evolution

Prof. Kim holds a PhD in Marketing from The University of Texas at Austin. His research interests include Marketing and Innovation Strategy, Multi-Product Market Analysis, and Strategic Marketing. His research has appeared in Journal of Marketing, Journal of Marketing Research, Management Science, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Management, Research Policy, Journal of Product Innovation Management, Industrial Marketing Management, Marketing Letters, and other journals. He also contributed an invited chapter in New-Product Diffusion Models. Prof. Kim teaches Marketing Strategy and Market Decision Analysis.