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HUANG Feifei - Academic Staff

HUANG Feifei 黃菲菲

HUANG Feifei

黃菲菲

Assistant Professor

助理教授

PhD (CUHK)

CV: Please click

Email: feifei.huang@polyu.edu.hk

Research Interests:

Consumer Behavior, Marketing Communications, Emotions and Feelings

Feifei Huang received her PhD from the Chinese University of Hong Kong. Her research interest is in consumer behavior and her recent work focuses on how consumers react to various marketing communication tactics and the influence of emotions and feelings on consumption. Her research has been published in the Journal of Consumer Research and Journal of Consumer Psychology.