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GORN Gerald - Academic Staff

GORN Gerald 郭澤若

GORN Gerald

郭澤若

Chair Professor of Marketing
Associate Dean (Research and Postgraduate Studies)

市場學講座教授及副院長 (研究及深造課程)

MSc, PhD

CV: Please click

Email: gerry.gorn@polyu.edu.hk

Research Interests:

Consumer Inferences and Attitudes, Sensory Marketing, Social Marketing

My research focuses on understanding consumer judgments and attitudes, and the factors that influence them. I address two substantive questions of interest to marketers and public policy makers: when and why marketing communications cause consumers to make certain types of inferences, and how to design more effective communication strategies based on this understanding. I have written articles on the effects of advertising and other types of communications on adults, children, and seniors and have received funding from a variety of sources for my research, including the Hong Kong Government (CERG grants).   I publish in marketing, health, psychology, and policy journals, including the Journal of Marketing Research, Journal of Consumer Research, Management Science, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy and Marketing, Psychology, Health, and Medicine, and American Journal of Public Health. My editorial board memberships include the Journal of Consumer Research, the Journal of Consumer Psychology, and Psychology, Health, and Medicine