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JIANG Yuwei - Academic Staff

JIANG Yuwei 姜宇威





BA Econ (UIR), MSc Econ (HKUST), PhD Marketing (HKUST)

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Email: yuwei.jiang@polyu.edu.hk

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Research Interests:

Social Influence on Consumer Behavior, Sensory Marketing,Feelings and Emotions


Dr Jiang’s research interests are in the area of consumer psychology. Most of his research involves how consumers' judgments and decisions are shaped by social influence, feelings and emotions, and sensory marketing information. He has published research papers on top-tier academic journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Strategic Management Journal, Organizational Behavior and Human Decision Processess, Journal of Association for Consumer Research, and Journal of Experimental Social Psychology. Dr Jiang is Associate Editor of the Journal of Consumer Psychology and Guest Associate Editor of the Journal of Consumer Research. He was awarded the Marketing Science Institute (MSI) Young Scholar in 2015.