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ZHANG Xubing - Academic Staff

ZHANG Xubing 張緒兵

ZHANG Xubing

張緒兵

Associate Professor

副教授

BEng(USTB, Beijing); MEng(BPU, Beijing); PhD(Toronto)

CV: Please click

Email: zhang.xubing@polyu.edu.hk

Research Interests:

Analytical and empirical research in retailing practices, distribution channels, Internet marketing, advertising, pricing and competitive strategies.

Mainly using quantitative approach (mathmatical modeling, game theory, econometric methods), my research exmines issues of waranties, multichannel retailing, co-branding, and consumers' search behavior online.