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GU Fang, Flora - Academic Staff

GU Fang, Flora 顧芳

GU Fang, Flora


Associate Professor and Associate Head of Department


BEcon (Fudan); PhD (HKU)

CV: Please click

Email: flora.gu@polyu.edu.hk

Research Interests:

B2B Relationship Management, Distribution Channels, Guanxi in the Chinese Context, International Marketing.

Flora F. Gu is Associate Professor of Marketing in the Department of Management and Marketing, Hong Kong Polytechnic University. Her research focuses on interorganizatinoal relationships, guanxi, marketing strategy, and China marketing. She received Ph.D. in Marketing from The University of Hong Kong, and B.Econ. in International Business Management from Fudan University. She has published in Journal of Marketing, Journal of International Business Studies, Environment and Planning A, among others.