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CHENG Chung-ling, Simone - Academic Staff

CHENG Chung-ling, Simone 鄭仲玲

CHENG Chung-ling, Simone


Teaching Fellow


MPhil (PolyU); PhD (CityU)

CV: Please click

Email: simone.cheng@polyu.edu.hk

Research Interests:

Chinese Values, Consumer Behaviour, Service Management, Health Care Marketing

Simone received her MPhil degree in Hospitality Management and her PhD degree in Marketing. Her research foci have been health care marketing, Chinese values, consumer behaviour, and service management. She is the chapter author of the book, Harmony versus Conflict in Asian Business: Managing in a Turbulent Era, published in 2007 by Palgrave Macmillan. She has published in the International Journal of Hospitality Management, Journal of Tourism and Hospitality Research, and The Journal of Asia Pacific Management Research. Apart from academic research, she has served as a consultant to various organisations, such as ICAC and Chow Tai Fook Jewellery. Simone teaches subjects on Marketing Research, Product Management, and Marketing. Prior to her post-graduate studies, Simone worked in the hotel and retail sectors taking managerial positions.