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XU Yan - Academic Staff

XU Yan 徐妍

XU Yan


Assistant Professor


Bachelor(Shanghai Jiao Tong University)
MPhil(Tilburg University)
PhD(Tilburg University)

CV: Please click

Email: yan-xy.xu@polyu.edu.hk

Research Interests:

Quantitative Marketing, Empirical Industrial Organization,
Consumer and Seller Learning, Home Production, Advertising

Yan holds PhD degree in Marketing and MSc degree in Economics from Tilburg University, and Bachelor degree in Physics from Shanghai Jiao Tong University. Her research is in Quantitative Marketing and Empirical IO. Her recent research interests include consumer learning and the evolution of brand preferences. She is also interested in home production and the role of time in consumer purchase decisions. Her second line of research concerns online advertising in the health insurance market.