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LEUNG Fine F. - Academic Staff

LEUNG Fine F. 梁快

LEUNG Fine F.

梁快

Assistant Professor

助理教授

BComm (UBC)
MBA (Harvard)
PhD (HKU)

CV: Please click

Email: fine.leung@polyu.edu.hk

Research Interests:

Marketing Strategy, Customer Participation, Customer Relationships, Services Marketing, International Marketing

Dr Fine F. Leung received her PhD degree in Marketing from the University of Hong Kong. Prior to her doctorate studies, she obtained a MBA degree from Harvard Business School as well as a Bachelor of Commerce degree from University of British Columbia. Her core research interest is in marketing strategy, with a focus on research topics relating to customer participation, customer relationship management, and customer-service employee relationships. She is also interested in emerging markets research. Prior to her graduate studies, she had years of marketing experience in a leading consumer product company in China. She had also worked in a global investment bank covering the consumer and retail sectors in Asia.