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Master of Science in Marketing Management

Programme Code:
23089-MKF (Full-time)
23089-MKP (Part-time)

Programme Director:
Prof. Namwoon Kim

 The programme has been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes.


[ Programme Brochures ] [ Student Handbook ] [ Application ]


What You Will Gain from The Programme

Globalisation and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends in current marketing management include a growing emphasis on customer satisfaction, services marketing, development of the China market and business-to-business marketing.

The MSc in Marketing Management addresses the above issues, and is aimed primarily at those who have professional or technical qualifications, but need to broaden their knowledge and skills in the area of marketing management. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

The programme focuses on the application of relevant marketing theory and practice to addressing the opportunities and problems faced by marketing practitioners in Hong Kong and Mainland China. The goal is to equip future business leaders with sound knowledge and skills in marketing and related areas.


Programme Objectives

  • To act as a re-orientation for students who have a non-marketing academic focus by providing a comprehensive coverage of theory and practice in the field of marketing.
  • To enable students to analyse the impact of the Internet on marketing activities.
  • To provide students with the opportunity to develop their knowledge and skills in specialist areas of marketing activity.


Special Features

Specialised Marketing Programme
The programme provides an in-depth marketing context where students have the opportunity to develop knowledge and skills in specialist areas of marketing activity. The breadth of the specialties can be strengthened through a wide range of marketing elective subjects.


Outstanding Marketing Faculty
As members of the largest marketing faculty in Hong Kong, our staff pursue a full range of specialisations and research interests. Our programme has been ranked number one in the territory.


The Postgraduate Diploma Route
Students may, on completion of 7 subjects (21 credits), opt for the Postgraduate Diploma if they are unable to complete the full programme.


Programme Details (From 2017/18 Cohort)

To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 6 Elective Subjects (3 credits each)
  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 2 Elective Subjects (3 credits each)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)


The Compulsory Subjects comprise strategic and functional marketing modules and are designed to provide students with conceptual and analytical foundations in marketing. The Elective Subjects provide the opportunity for students to learn about applied marketing topics and explore leading-edge marketing practices and issues.



Non-Dissertation Option
Dissertation Option
Compulsory Subjects
(4 subjects - 12 credits)
Elective Subjects
(any 6 subjects - 18 credits)
Elective Subjects
(any 2 subject - 6 credits)


Dissertation Subjects
(total 12 credits)
Ethics Subject 
( 1 credit)
Ethics Subject 
( 1 credit)


- The offering of subjects is subject to class quota availability. Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of programme curriculum. For details, please refer to www.fb.polyu.edu.hk/rpss/commonpool

- Programme structure and content are subject to continuous review and change.

Students should strictly comply with the prescriptions of the programme curriculum when performing subject registration. Those who fail to meet the programme requirements will NOT be allowed to graduate.



 * These subjects have been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes.

Mode of Study and Duration


Mode of study: Mixed-mode
Students can pursue their studies in either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).


Depending on their study pace, students should normally be able to complete the programme full-time in 1.5 years or part-time in 2 to 3 years with a maximum study period of 6 years. 


The programme offers a structured progression pattern. However, with the credit-based system, the programme gives students the flexibility to complete the programme within 6 years, depending on the number of subjects a student enrols in for each semester. 


Classes are normally scheduled on weekday evenings and some classes are conducted in the daytime. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Current students can refer to the Definitive Programme Document for more details about the programme.


Entrance Requirements

To be eligible for admission to the programme, you should have a Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on your previous background – business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.

Priority will be given to applicants with relevant work experience.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University's minimum English language requirement for admission purpose. Please refer to the "Admissions Requirements" section at Study@PolyU for details.

Shortlisted candidates may be invited to attend admission interviews.


Admissions Procedures and Fee

Please refer to Study@PolyU website (www.polyu.edu.hk/study) for the application details of individual programmes.


Info Seminar

Date: 13 January 2018 (Saturday
Time: 2:15-3:00pm
Venue: Room PQ306, Mong Man Wai Building, PolyU


For further information, please contact:

Tel: (852) 2766 7381 / (852) 2766 7952
Email: mm.msc@polyu.edu.hk 


For information on academic matters, please contact:

Prof. Namwoon Kim
Tel: (852) 2766 7141
Email: namwoon.kim@polyu.edu.hk 


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