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Recent MKTG Publication



Siddiqui, R. A., May, F., & Monga, A. (forthcoming). Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices. Journal of Consumer Research.
Jiang, Y., Gorn, G. J., Galli, M. & Chattopadhyay, A. (forthcoming). Does Your Company Have the Right Logo? How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments. Journal of Consumer Research.
Si, K., & Jiang, Y. (forthcoming). Bidirectional contrast effects between taste perception and simulation: A simulation-induced adaptation mechanism. Journal of Consumer Psychology.
Teng, F., Chen, Z., Poon, K. T., Zhang, D., & Jiang, Y. (forthcoming). Money and relationships: When and why thinking about money leads people to approach others. Organizational Behavior and Human Decision Processes.
Sharma, P., Chen, I. S. N., & Luk, S. T. K. (forthcoming). Tourist Shoppers’ Evaluation of Retail Service- A study of Cross-border vs. International Outshoppers. Journal of Hospitality & Tourism Research.
Chan, R. Y. K., & Ma, K. H. Y. (2016). Environmental Orientation of Exporting SMEs from an Emerging Economy: Its Antecedents and Consequences. Management International Review, 56(5), 597-632.
Min, S., Zhang, X., Kim, N., & Srivastava, R. K. (2016). Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. Journal of Marketing Research, 53(5), 728-744.
Kim, N., Min, S., & Chaiy, S. (2015). Why Do Firms Enter a New Product Market? A Two-Dimensional Framework for Market Entry Motivation and Behavior. Journal of Product Innovation Management, 32(2), 263-278.
Zhou, Y., Zhang, X., Zhuang, G., & Zhou, N. (2015). Relational Norms and Collaborative Activities in Relational Governance: Different Effects on Opportunism in Marketing Channels. Industrial Marketing Management, 46, 147-159.
Jiang, Y., Adaval, R., Steinhart, Y. & Wyer, R.S. (2014). Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research, 41(3), 418-435.
Jiang, Y., Chen, Z., & Wyer, R.S. (2014). Impact of Money on Emotional Expression. Journal of Experimental Social Psychology, 55, 228-233.
Jiang, Y., & Hong, J. (2014). It Feels Fluent, But Not Right: The Interactive Effect of Expected and Experienced Processing Fluency on Evaluative Judgment. Journal of Experimental Social Psychology, 54, 147-152.
Jiang, Y., Zhan, L. & Rucker, D. (2014). Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research, 41(1), 183-196.
Lloyd, A. E., Chan, R. Y. K., Yip, L. S. C. & Chan, A. (2014). Time Buying and Time Saving: Effects on Service Convenience and the Shopping Experience at the Mall. Journal of Services Marketing, 28(1), 36-49.
Tam, J. L. M., Sharma, P. & Kim, N. (2014). Examining the Role of Attribution and Intercultural Competence in Intercultural Service Encounters. Journal of Services Marketing, 28(2), 159-170.
Zhang, X., & Cao, Y. (2014). Selling Vertically Differentiated Products under One Roof or Two? A Signaling Model of a Retailer’s Roof Policies. Journal of Retailing, 90, 538-551.
Zhang, X., & Jiang, B. (2014). Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies. Journal of Interactive Marketing, 28(1), 68-85.
Chan, R. Y. K., Ma, K. & Wong, Y. H. (2013). The Software Piracy Decision Making Process of Chinese Computer Users. Information Society: An International Journal, 29(4), 203-218.
Wang, D. T., Gu, F. F.. & Dong, M. C. (2013). Observer Effects of Punishment in a Distribution Network. Journal of Marketing Research,50(5), 627-643.
Wang, D. T., Gu, F. F., Tse, D. K., & Yim, C. B. (2013). When does FDI matter? The roles of local institutions and ethnic origins of FDI. International Business Review, 22(2), 450-465.
Duclos, R., Wan, E.W., & Jiang, Y. (2013). Show Me the Honey! Effects of Social Exclusion on Financial Risk-taking. Journal of Consumer Research, 40(1), 122-135.
Kim, N., Im, S., & Slater, S. F. (2013). Impact of Knowledge Type and Strategic Orientation on New Product Creativity and Advantage in High-Tech Firms. Journal of Product Innovation Management, 30(1), 136-153.
Luk, S. T. K., Sharma, P., & Chen, I. S. N. (2013). Shopping Motivation as a Moderator in the Retail Service Evaluation. Journal of Services Marketing, 27(1), 40-48.