Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois (the world’s first business school-based 3D Printing lab). Aric’s research, which currently focuses on digital marketing and manufacturing, has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, among others. His research has won numerous awards and has been cited by the Chicago Tribune, New York Times, and Huffington Post. Aric is also an award-winning teacher and was named by Princeton Review as one of the Best 300 Professors in America. He has taught at all levels, ranging from undergraduates to doctoral students and also teaches three popular Coursera classes (Marketing in a Digital World, Marketing in an Analog World & The 3D Printing Revolution), which have a combined total of over 500,000 learners around the world.