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The first-ever digital database of Chinese head and face shapes



Before SizeChina, all ergonomic data available for designers focused on the body shapes of Western populations. Western physiology differs significantly from the physiology of Chinese and South Asian users, particularly in terms of the shape of the head and face.

Using the most current digital scanning methodology, this project has assembled data from a representative cross section of the mainland Chinese population to create the first-ever digital database of Chinese head and face shapes. Now, for the first time, designers, researchers and business developers will be able to create products that genuinely fit the needs of over 2 billion target audience in South East Asia market. SizeChina products available from

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