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Programme Code : 14404 BScDF icon1 
BScDF icon2
Programme Title in Chinese : 數碼時尚(榮譽)理學士學位
Mode of Study : Full-time
Normal Duration : 2 years
Credits Required for Graduation :

60 (plus 0-9 LCR credits)

The variation of total credit requirement is due to the differences in students’ language training received in previous AD/HD programmes. Based on the relevant HD/AD subjects, students can apply for credit transfer on Language and Communication Requirements (LCR) subjects including maximum 6 credits in English and 3 credits in Chinese.

Intake Number : 30
Type of Funding : Government-Funded
Programme Leader(s) : Dr Tracy Mok

PhD, BEng

Remarks : New programme starts the first intake from Sept 2021

Programme Aims

In the digital era, young generations are highly reliant on social media, the Internet and smartphones in every area of life, resulting in drastic changes in consumer behaviours. Digital technologies are transforming every stage of the fashion industry, from concept design to clothing rail. As an international fashion design hub, Hong Kong is in need of young talents with strong digital skills to drive efficiency and innovation for the evolving fashion business.

In response to the changing consumer landscape and to fulfil the developmental needs of the fashion industry, this programme aims to impart students with solid and holistic knowledge of new emerging technologies and digital fashion, innovative marketing/business strategies and plans. It also equips students with advanced digital skills in fashion product development, media communication and business development in the digital era. Graduates can pursue a variety of careers in the fashion industry and related areas, such as specialist/professional creative content marketing, digital media, creative/corporate communications, and business strategies and transformation for fashion brands.

Programme Characteristics

The programme is a 2-year multidisciplinary full-time top-up degree programme.

This programme is characterized by 3 is: iFashion, iMedia and iConnect, clustering subjects in three areas, training students up with three distinct sets of skills, namely, advanced digital skills for fashion creation (iFashion), advanced digital skills for fashion media communication and market analytics (iMedia) and the ability to connect fashion and textile processes and emerging technologies for product and business innovation (iConnect). Students are equipped with these 3 is upon successful completion of the programme.

The programme emphasises both theory and practice. Problem-based/project-based teaching is the key approach to programme delivery: the programme is integrated with Capstone Projects that require students to apply the skills they have learned to solve real business problems in the fashion industry. Furthermore, a wide range of elective subjects are included in the curriculum to help students with different academic backgrounds to achieve the intended learning outcomes, through well-designed study pathways with a broad knowledge spectrum.

Programme Structure

For graduation, each student is required to earn a minimum of 60 credits plus 0-9 credits for the Language and Communication Requirements (LCR)*. In addition to meeting the General University Requirements (GUR), students are required to complete 51 credits of Discipline-Specific Requirement (DSR) subjects, including elective subjects and a Capstone Project.

  Credits 
General University Requirement (GUR)  
- Language & Communication Requirement (LCR)* 0-9
- Cluster Area Requirement (CAR)
- Service-Learning (SL)
Discipline-Specific Requirement (DSR)

51 

Total 60-69 

 * Subject to student’s language proficiency level or relevant training in the sub-degree studies

Discipline-Specific Requirement (DSR) Subjects
A total of 51 credits of DSR subjects are provided in the curriculum, and the DSR subjects are categorised and grouped into 3 areas of iFashion, iMedia, and iConnect. Students are trained with advanced digital skills for fashion creation (iFashion) and media communication (iMedia) as well as enable them to connect fashion & textile processes with emerging technologies for product and business innovation (iConnect).

Problem-based or project-based teaching is the key approach for the programme delivery. The programme involves 12 credits capstone project related training that students will apply their learned skills to solve real business problems in fashion industry.

A large variety of elective subjects (over 15 elective subjects at different levels) and different study pathways are designed for students with different academic backgrounds.

Some selected DSR subjects include:

Subject title (subject code) Area Credits
Digital Product Creation (ITC211FC) iFashion 3
3D CAD Pattern on Ladies Wear (ITC331FC) iFashion 3
Advanced 3D Pattern on Sportswear (ITC441FC) iFashion
Photography and Digital Presentations (ITC212MC) iMedia 
Social Media and Fashion Journalism (ITC314MC)

iMedia 

Video Production and Interactive Presentation (ITC332MC) iMedia 
Digital Marketing and Data Analytics (ITC342MC) iMedia 
Consumer Relationship Marketing & Management (ITC328ME) iMedia 
Business Intelligence and Analytics for Fashion (ITC426ME) iMedia 
Fashion Product Ideation and Development (ITC313XC) iConnect 
UX Design for Fashion (ITC329XE) iConnect 
Mobile App Design for Fashion (ITC446XE) iConnect 
Capstone Project and Dissertation Preparation (ITC321PC) iProject
Capstone Project I (ITC433PC) iProject 
Capstone Project II (ITC443PC) iProject  5

 

General University Requirement (GUR) Subjects

  • Language and Communication Requirements (LCR) (9 credits) - Students not meeting the equivalent standard of the undergraduate degree LCR, based on their previous studies in AD/HD programmes and their academic performance, will be required to take additional credits (maximum 6 credits in English and 3 credits in Chinese) on top of the required credits.
  • Cluster-Area Requirements (CAR) (6 credits) - Students are required to successfully complete two subjects (i.e. 6 credits) in any of the following four Cluster Areas (the two CAR subjects cannot be from the same Cluster Area):
    - Human Nature, Relations and Development (HRD)
    - Community, Organisation and Globalisation (COG)
    - History, Culture and World Views (HCW)
    - Science, Technology and Environment (STE)

    By taking CAR subjects, students must fulfil the following three additional requirements:
    i. English Reading and Writing (ER/EW) Requirements
    ii. Chinese Reading and Writing (CR/CW) Requirements
    iii. China Studies Requirement (CSR)
  • Service Learning Subject (3 credits)

Scholarship and Enhanced Learning Experience

Enhanced Learning Experience

The programme is structured to maximise students’ opportunities to take part in various learning activities for an enriched learning experience.

Student Exchange Programme – Benefiting from the ITC’s well-established academic exchange partnerships, students can enrol in a credit bearing student exchange programme at a selected partner university in semester 2 of their first year of study. Credits earned overseas can be counted toward PolyU’s graduation requirements (depending on subject relevancy and approval of credit transfer). Leading academic partners of the ITC include Cornell University, North Carolina State University, the Fashion Institute of Technology, London College of Fashion, and Manchester University.

Internships – Each year, the ITC works with well-known local and overseas fashion firms to offer students well-structured and project-based internship training.

Work-Integrated Education

As a graduation requirement, every student must complete a minimum of 3 weeks or 120 hours of Work-Integrated Education in an organizational context relevant to their future profession in the garment and textiles industry. This mandatory training must be completed before graduation.

More information on the subjects offered can be found at https://www.polyu.edu.hk/itc/en/studentsupport/internship/work-integrated-education-wie/

Entry Scholarship

An entry scholarship is set up by the Vincent & Lilly Woo Trust to award students with outstanding academic performances and/or other leadership achievements.

Career Prospects

Graduates possess strong skills in digital media communication and the development of innovative business models/strategies, giving them excellent career prospects. They can choose to work either in the fashion industry or in supporting sectors such as media, advertising and promotion, marketing, and IT solution provision. They can take up roles such as the following:

• App designers

• Creative artists

• Creative developers

• Creative technologists

• Digital account executives

• Digital/graphic designers

• Digital designers/editors

• Digital entrepreneurs

• Digital product managers

• Digital product technologists

• Digital strategists

• Front-end developers

• Game/character designers

• Image stylists

• Interactive designers

• IoT/smart product developers

• Photographers

• PR/online coordinators

• Social media managers

• UX developers

• Videographers

• Web developers

Professional Recognition

Graduates with 2 years of relevant post-qualification experience can apply for Associateship of the Textile Institute (ATI), UK and Graduate Membership of the Hong Kong Institution of Textile and Apparel (GHKITA) (subject to confirmation).

Entrance Requirements

Applications are welcome from holders of Associate Degrees or Higher Diplomas, or the equivalent, in the following, and related, fields of study:

  • Engineering
  • Information technology
  • Media communication
  • Fashion
  • Marketing

Admission Information

Apply online via Study@PolyU.

Consider Second Choice Applications : Yes, but preference will be given to first choice applications.

Additional Supporting Documents Required

Transcript / Certificate:  Applicants are required to submit the copy of their Associate Degree/ Higher Diploma transcripts/ certificates during their online application.

Others: Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)

Interview/Admission Assessment Arrangement
Date:            Between March and July (for both design and non-design specialisms)

Mode:          Admission assessment and/or interview

Aims:           To evaluate the potential and interest of applicants for the programme

Medium:     English

Duration:    About 10-15 minutes

Remarks:    Shortlisted applicants will be invited to an admission assessment and/or interview.

Enquiries

For further programme information, please contact:
The General Office (tel.: 2766 6500; email: This email address is being protected from spambots. You need JavaScript enabled to view it.).

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