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ITC student wins the champion of Future Retail Challenge 2019
Achievements

For the eleventh consecutive year, ITC students participated in the prestigious Future Retail Challenge student competition, which took place in Amsterdam, The Netherlands on 15 May, and were awarded championship.

 


(from left) Gary Kwong, Samson Lam, Dr Stacy Lee, Dr Eunsoo Baek, Vanessa Wong and Charlie Lam

Four BA year 4 students who are majoring in Fashion Retailing including Gary Kwong, Charlie Lam, Samson Lam, Vanessa Wong were carefully selected in February 2019 to represent ITC and Hong Kong to compete at the Challenge of the 2019 World Retail Congress. Aside from PolyU, the competing teams for the challenge include:

  • Fashion Institute of Technology, New York
  • Fashion Retail Academy, London
  • MGIMO, Moscow
  • ESC Europe, Italy
  • Avans University of Applied Sciences, Amsterdam


Twiggy (middle) Mr Sean Coxall (third from right), President of Supply Chain Solutions of Li & Fung and the team

To celebrate this year's challenge theme, ‘Rebel Retail,’ 1960s fashion icon Dame Twiggy Lawson, DBE, also known as, Twiggy, is one of the judges, presented the award.  Other judges are:

  • Mr Bernie Brooks, Former CEO of Edcon;
  • Mr Antonis Kyprianou, General Manager, Franchising of Tendam
  • Ms Catherine Mahuga, Founder, Chiswara

The mission of this year was to pick an iconic figure between the 1960s and early 1970s, and connect their identity to develop a new brand. Our team chose Neil Armstrong inspired by the groundbreaking achievement to be the pioneer on the moon in 1969. They developed a gamified mobile application equipped with the AR glasses as a total solution provider for solo travelers, namely Halotreck. The service offers guidance to a variety of tourist attractions so that solo travelers can explore the world without a guided tour. The AR glasses provide an immersive experience of in-depth cultural and social adventures by visualizing unique stories behind each distinctive place, such as the pet bird culture in the Lin Heung Tea House.

During the 3-month preparation, executives and industry experts from Li & Fung provided tremendous sponsorship, financial and technical advices to the team. Dr Stacy Lee, one of the project leaders said, "It is always honoured to work with Li&Fung. Without their contribution and commitment, our winning could not have been possible. Of course our final year students have done great job to balance out tough schedule to complete WRC project as well as FYP.”

With the help of Ms Anna Tehan, Head of Communications of Li & Fung, the team was received by Ms Andrea Petacchi, Business Development Director of PVH Corp Amsterdam Office and paid a visit to the company.


Visit to PVH Corp Amsterdam Office

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