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ITC alumna Arto Wong launches capsule collection with JOYCE
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ITC alumna, Wong Hiu-to Arto (BA, 2011), was named Champion at the annual Hong Kong Young Fashion Designers’ Contest (YDC) in 2017 with her collection titled "ZERO TO UNLIMITED". JOYCE also chose her as the winner of the New Talent Award, which is a new award sponsored by JOYCE at YDC 2017. This year, she has established her own brand called ARTO. and collaborated with JOYCE to launch a FW18 capsule collection. The collection is now available at JOYCE in their Hong Kong Pacific Place and Shanghai stores.

 


Arto Wong (right) and Michael Mok, General Merchandise Manager of JOYCE (Photo credit: HKTDC)

 

About "ZERO TO UNLIMITED"

Inspired by the immense possibilities of transforming molecules to matter, Arto Wong sought to play with weight and proportion in her collection "ZERO TO UNLIMITED". She decided to use knitwear, which offers versatility as patterns could be created from scratch to her heart’s content, unbound by what is commercially available. Arto shows her eye for vivid and striking motifs, which are complemented by a solid background. Crafted from polyester yarn, the designs have volume, yet remain incredibly light. The collection serves as a story of aspiration and empowerment to never underestimate the energy released by combining small molecules.

 


Arto and her collection "ZERO TO UNLIMITED" (Photo credit: HKTDC)

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