poly logoise logotag

subpage banner study


JUPAS Code: JS3557 (Previous JUPAS Code: JS3404)PEM Leaflet 20170929

Globalization continues to create business opportunities for new products and services.  Many Hong Kong companies have the edge in the original design manufacturing and original brand manufacturing business because of our free flow of information and good marketing knowledge and experience. This leads to a substantial demand for professionals to design and develop new products, such as smart home appliances, healthcare devices, and energy-efficient products.


Product Engineering with Marketing addresses the identification of market needs, generation of creative ideas, realization of product concepts, and the growth of customer bases.  Product and Marketing Engineers are able to analyze the market situation and competitive environment, identifying market needs and converting them into new products that satisfy customer needs.


Aims of the programme

The PEM programme aims to provide students with comprehensive education and professional training at honours degree level for preparing engineers and professionals who are competent in product design, production, and marketing. 


Professional Recognition

The programme has been recognized by the Hong Kong Institution of Engineers (HKIE) as a professional engineering degree programme under the Washington Accord. With this international accreditation agreement, the PEM degree is also recognized in the United States, the United Kingdom, Canada, Australia, Japan, Singapore, Korea, Taiwan, Malaysia, New Zealand, and other signatory countries.

Programme Details


4 years (full-time)

No. of Credits

124 credits (plus 10 IC training credits)


Year 1

(33 credits + 4 IC training credits)

Semester 1(18 credits + 2 IC training credits)
Healthy Lifestyle# 0
English I (LCR I)# 3
CAR I# 3
Leadership and Intra-personal Development# 3
Basic Mathematics I - Calculus and Probability & Statistics (AMA1110) 3
Physics I (AP10005) 3
Freshman Seminar for Engineering# (ENG1003) 3
Engineering Communication and Fundamentals (IC2105) 2 IC training credits
Semester 2(15 credits + 2 IC training credits)
Healthy Lifestyle# 0
English II (LCR II)# 3
Information Technology (ENG2003) 3
Basic Mathematics II - Calculus and Linear Algebra (AMA1120) 3
Physics II (AP10006) 3
Engineering Communication and Fundamentals (IC2105) - cont'd 2 IC training credits


Year 2

(33 credits + 3 IC training credits)

Semester 1(18 credits)
Chinese Communication (LCR III)# 3
Fundamentals of Materials Science and Engineering (ENG2001) / Chemistry / Biology 3
Mathematics I (AMA2111) 3
Engineering Economics (AF3625) 3
Quality Engineering (ISE369) 3
Semester 2(15 credits + 3 IC training credits)
Elective I* 3
Introduction to Marketing (MM2711) 3
Introduction to Industrial Design (SD348) 3
Society and the Engineer (ENG3004)   watch video icon 3
Appreciation of Manufacturing Processes (IC2121) 3 IC training credits


Year 3

(28 credits + 3 IC training credits)

Semester 1(15 credits + 1.5 IC training credits)
Instrumentation and Product Testing (ISE204) 3
Mechatronics for Products (ISE309) / Electricity and Electronics (EIE2302) 3
Integrated Design for Manufacture (ISE386) 3
Marketing Research (MM3761) 3
Integrated Product Engineering Project I (ISE3007) 3
Integrated Project (IC3103) 1.5 IC training credits
Semester 2(13 credits + 1.5 IC training credits)
Engineering Management (ENG3003) 3
Professional Communication in English (ELC3521) 2
Professional Communication in Chinese (CBS3241P) 2
Tool Design (ISE306) 3
Service Learning# 3
Integrated Project (IC3103) - cont'd 1.5 IC training credits


Year 4

(30 credits)

Semester 1(15 credits)
New Product Planning and  Development (ISE430) 3
Global Marketing (MM4732) 3
Eco-design and Manufacture (ISE4005) 3
Computer-Aided Product Design (ISE418) 3
Capstone Project (ISE445) 3
Semester 2(15 credits)
Business to Business Marketing (MM4711) 3
Elective II* 3
Elective III* 3
Product Safety and Reliability (ISE330) 3
Capstone Project (ISE445) - cont'd 3


*ElectivesSelect any TWO from the following subjects

Total Quality Management


Advanced Mould and Die Design


Advanced Manufacturing Technology


Sales Management


Marketing Management in China


Design in Business for Engineering


Sustainable Product Design

# General University Requirements (GUR) The pattern for GUR subjects are indicative only. Students may take these subjects according to their own schedule.

Definitive Programme Document

DPD 2017/18

Career Prospects

BEng (Hons) in Product Engineering with Marketing 

student WONG Lai Vox resize 1

Miss WONG Ka Lai Vox

Product and Project Management Executive

GP Electronics (HK) Limited


student Lam Ho Lok Cola resize 1

Mr Lam Ho Lok Cola

Associate Consultant

Hong Kong Productivity Council


student Li Tung Yat Olaf resize 1

Mr Li Tung Yat Olaf

Marketing Executive

A Hong Kong Based Indoor Air Quality Solution Provider


student Cheung Siu Lai resize 1

Miss Cheung Siu Lai

Senior Product Engineer

Global Dispensing Ltd


Our fresh graduates work in well-established organizations, such as Mattel, Parsons Brinckerhoff, BMW, Gibson Innovations, Daikin, Cathay Pacific, Hong Kong Gas, and Hong Kong Productivity Council. Some typical examples of job positions are:

  • Product Engineer
  • Project Engineer
  • Technical Consultant
  • Management Trainee
  • Marketing Engineer
  • Marketing Executive

Some of our PEM graduates pursue Master or Doctoral degree programmes in local or overseas universities based on their interest and career aspiration.

Student Message

student WONG Lai Vox

Miss WONG Ka Lai Vox
Product and Project Management Executive
GP Electronics (HK) Limited

My current job is fully in line with my learning experience in PEM which equipped me with a comprehensive mindset of the product creation process, from market research, ideation, product definition, product development, to production. The programme also provided me with lots of chances to practice project management skills, including project planning, resources allocation, team working, etc. All of these experiences and skills significantly facilitate my progress in this career path!



Prof. C.Y. Tang, Programme Leader




Ms Becky Chan




Academic Advising for 4-year Undergraduate Programmes