Course Name: Professional Certificate in Growth Marketing Strategy
成長市場策略專業證書
QF Level: QF 5
QR Registration No.: 18/000888/L5
QR Registration Validity Period: On-going
CEF Course Code: 21K103585
Study Mode: Part-time
Duration: 6 months
Course Fee: HK$18,000
Start Date: To be advised
Delivery Language: Cantonese
Course Material: English
Learning Outcomes:
On completion of the course, students are expected to be able to:
ILO-1: Identify the benefits and address potential issues when moving business operations
online
ILO-2: Develop sound business models with ICT as an integral part of products, processes and
customer interactions
ILO-3: Plan effective data strategies to promote business growth with the use of influential
digital, social media, and content marketing
ILO-4: Develop marketing performance metrics with digital and social media marketing
analytics
ILO-5: Integrate growth hacking and data-driven marketing concepts to enhance digital and
social media campaigns
ILO-6: Apply minimal viable product (MVP) concepts and tools to generate prototype
campaigns and produce actionable insights
Syllabus:
-
eBusiness Model and eCommerce
- Business Model and Value Proposition Design
-
E-commerce
- E-commence overview and business strategy
- E-commence infrastructure and security
- E-commerce marketing and advertising
-
Growth Hacking and Data-driven Marketing
- Concept of Growth Hacking and Data-driven Marketing
- Product for Growth
- Growth Lever
- High Tempo Testing
- Channel Hacking
-
Digital, Social Media and Growth Analytics
- Overview of Digital, Social Media and Content Marketing Analytics
- Data Analytics for Digital Marketing
- Social Media and Content Analytics
- Testing, Evaluation and Optimization
