Course Name: Professional Certificate in Digital Content Marketing and Storytelling
數碼內容行銷專業證書
QF Level: QF 5
QR Registration No.: 19/001086/L5
QR Registration Validity Period: On-going
CEF Course Code: 33K124326
Study Mode: Part-time
Duration: 6 months
Course Fee: HK$18,000
Start Date: To be advised
Delivery Language: Cantonese and supplemented by English
Course Material: English
Learning Outcomes:
On completion of the course, students are expected to be able to:
ILO-1: Apply different creative thinking methodologies to generate ideas
ILO-2: Distinguish the strengths and weaknesses of different forms of content for marketing
campaign
ILO-3: Employ effective content marketing strategies and influential digital and social media
techniques to promote business growth
ILO-4: Develop metrics to measure effectiveness of content promotion strategies
ILO-5: Employ content marketing concepts to organize digital and social media campaigns
ILO-6: Practise storytelling for content creation to engage customers
Syllabus:
-
Contend Marketing
- Features of Content Marketing
- Content Marketing Strategies
- Content Creation and Production
- Content Promotion, Integration and Measurement
-
Creative Thinking, Storytelling and Content Creation for Brand
- Creative Thinking
- Storytelling
- Content Creation and Content Production for Brand
