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Professional Certificate in Digital Content Marketing and Storytelling

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Course Name:            Professional Certificate in Digital Content Marketing and Storytelling

                                    數碼內容行銷專業證書

QF Level:                     QF 5

                                    QR Registration No.: 19/001086/L5

                                    QR Registration Validity Period: On-going

CEF Course Code:      33K124326

Study Mode:                Part-time

Duration:                      6 months

Course Fee:                 HK$18,000

Start Date:                   To be advised

Delivery Language:     Cantonese and supplemented by English

Course Material:          English

Learning Outcomes:  

On completion of the course, students are expected to be able to:

ILO-1:  Apply different creative thinking methodologies to generate ideas

ILO-2:  Distinguish the strengths and weaknesses of different forms of content for marketing

             campaign

ILO-3:  Employ effective content marketing strategies and influential digital and social media

             techniques to promote business growth

ILO-4:  Develop metrics to measure effectiveness of content promotion strategies

ILO-5:  Employ content marketing concepts to organize digital and social media campaigns

ILO-6:  Practise storytelling for content creation to engage customers

 

Syllabus:         

  • Contend Marketing
    • Features of Content Marketing
    • Content Marketing Strategies
    • Content Creation and Production
    • Content Promotion, Integration and Measurement
  • Creative Thinking, Storytelling and Content Creation for Brand
    • Creative Thinking
    • Storytelling
    • Content Creation and Content Production for Brand

 

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