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Professional Certificate in Digital and Social Media Marketing

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Course Name:           Professional Certificate in Digital and Social Media Marketing

                                  數碼與社交媒體市場推廣專業證書

QF Level:                   QF 4

                                   QR Registration No.: 18/000887/L4

                                   QR Registration Validity Period: On-going

CEF Course Code:     21K103577

Study Mode:               Part-time

Duration:                     6 months

Course Fee:                HK$18,000

Start Date:                  To be advised

Delivery Language:    Cantonese

Course Material:         English

Intended Learning Outcomes (ILO):  

On completion of the course, students are expected to be able to:

ILO-1:   Describe and explain how the internet has evolved as a tool for consumer empowerment

            and control and the empowered consumers in turn challenge purchasing behaviour,

            traditional marketing and customer management approaches.

ILO-2:   Work with different digital and social media channels

ILO-3:   Assess and integrate different digital and social media channels to support online or

            integrated marketing efforts

ILO-4:   Apply different social media marketing techniques to create, sustain and promote brand

            propositions in different marketing contexts

ILO-5:   Adopt key performance indicators and apply analytical tools to measure the performance

            of marketing campaigns

ILO-6:   Analyze and evaluate the effectiveness of the selected channels and learn how various

            channels help to establish competitive advantages for organizations.

Syllabus:         

  • Digital Marketing Channels and Essentials
    • Overview of Digital Marketing
    • Digital Marketing Channels and Methods
  • Digital Consumer Behaviour and Brand Building with Social Media
    • Digital Consumer Behaviour - Consumer Behavior in Digital Age
    • Brand Building with Social Media
  • Digital Marketing Strategy Development, Implementation, Practices and Evaluation
    • Digital Marketing Strategy Development
    • Integrated Approach of Digital Marketing
    • Implementation, Practices and Evaluation of Digital Marketing

 

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