Technology and Business - PolyU IAEE eNews (June 2017)

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June 2017 Issue
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Executive Master

Date: 13 June 2017 (Tue)
Time: 6:30 - 8:30 pm
Venue: R1109, 11/F, Block R, PolyU
Date: 5 July 2017 (Wed)
Time: 12:30 - 2:30 pm
Venue: PolyU
Executive Diplomas
Open Programmes

Service Marketing

Date: 13 July 2017 (Thu)
Time: 9:30 am - 5:00 pm

Managing Digital Business Transformation in Hong Kong

Date: 10 Aug 2017 (Thu)
Time: 9:30 am - 5:00 pm
PolyU Publication

What AlphaGo’s Win Means for Your Job

In 2016, Google’s computer algorithm AlphaGo recorded its first well-recognised victory, Howard Yu wrote in Fortune that “the ability [of] human experts who masterfully recognise patterns will soon turn cheap”. This year, Yu’s comment resonates with us as AlphaGo’s winning streak toppled the giants again last month. AI and other digital technologies are reshaping the world; read on to see how they would impact you and your business.>> Read more


Social Media Micro-Influencers: What Are They and Where do you Find Them?

As marketers in large corporations scramble to utilize the big names in social media to promote their business, Lilach Bullock explains in Social Media Today how small business with a tight digital marketing budget can jump onto the influencer marketing bandwagon by engaging micro-influencers in their promotions. >> Read more



Where Is Cybercrime Really Coming From?

With digitalization comes cybercrime. In his popular TED talk, IBM’s security expert Caleb Barlow rethinks our current tactics to fight cybercrimes, and proposes a new strategy to protect our data in the digital era.>> Watch video

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