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1.5 hours - It may vary depending on your reading speed and learning progress.
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Dr. Buston Chu
Professor of Practice
Faculty of Business
Department of Management and Marketing,
The Hong Kong Polytechnic University
- A prolific marketer, with rich field practice and teaching experience
- Research focus on Brand Management, Customer Experience, Customer Relationship, and Service Marketing Management.
Dr. Chu is the Executive Director of Service Cybernetics Consulting Ltd. He was the head of customer services of Dah Chong Hong Holdings. He gained extensive marketing and customer management experience in service industries and has accumulated rich industry experience in luxury motor & motor-related businesses, consumer products, media, research, advertising and public relations consultancy.
He was the Chairman of the Hong Kong Association for Customer Service Excellence (HKACE) from 2012 to 2014, and is currently serving as the Honorary Advisor. He is also the former Chairman of Hong Kong Institute of Marketing and member of a number of industries advisory committees.