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Introduction on Branding for the China Market

Mode of Delivery

eLearning Platform

Medium of Instruction


When and Where

Anytime, anywhere on your own laptop, tablet, mobile phone, etc.


3 weeks to complete the course from the day you receive the invitation email.


HK$300 Apply Now

Special Offer for applying 3 and more courses in Understanding China for Business (eLearning Mini-series)

  • HK$800 for 3 courses
  • HK$1000 for 4 courses
  • HK$1200 for 5 courses

Enjoy Special Offer Now


Letter of Completion will be sent by email upon request.

Our Instructor

Dr. BustonCHU

Dr. Buston Chu

Professor of Practice

Faculty of Business

Department of Management and Marketing,

The Hong Kong Polytechnic University

  • A prolific marketer, with rich field practice and teaching experience
  • Research focus on Brand Management, Customer Experience, Customer Relationship, and Service Marketing Management.


Dr. Chu is the Executive Director of Service Cybernetics Consulting Ltd. He was the head of customer services of Dah Chong Hong Holdings. He gained extensive marketing and customer management experience in service industries and has accumulated rich industry experience in luxury motor & motor-related businesses, consumer products, media, research, advertising and public relations consultancy.


He was the Chairman of the Hong Kong Association for Customer Service Excellence (HKACE) from 2012 to 2014, and is currently serving as the Honorary Advisor. He is also the former Chairman of Hong Kong Institute of Marketing and member of a number of industries advisory committees.

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