Prepare yourself for the China market.
Introduction
China has long been the world’s fastest-growing large economy. With a population exceeding 1.4 billion people, its huge market and well-developed manufacturing eco-system provide opportunities for companies, both large and small.
However, China is different in many ways from other countries. Many organizations hesitate to become involved because they lack the understanding they need to make sense both opportunities and threats.
Our Understanding China for Business training programme is designed to help English-speaking executives from all over the world to understand some of the fundamentals which underlie the complex business environment in Mainland China.
Programme Highlights
| Professional Teaching Team | ||
| The modules will be delivered by experienced and qualified instructor(s) from PolyU and/or the industries who have lived, worked, researched and written in China for decades. | ||
| Flexible Learning | ||
| The eLearning modules are designed for individuals to learn on their own devices (i.e. laptop, tablet, mobile phone, etc.) with no time and location restrictions. | ||
| Interactive Content | ||
| The eLearning courses are designed with creative activities including audio and video clips, as well as interactive learning blocks. Quizzes are placed throughout the courses to challenge the learning focuses. | ||
Learning Outcomes
Upon the completion of the Understanding China for Business training programme, participants are expected to be able to:
- Understand the opportunities and challenges to enter the 1.4 million China market
- Create a profound impact for your organisations to “go global”
- Prepare the required tangible and intangible resources to enter or to expand in the China market
- Formulate strategies to create a sustainable business model in China
Programme Structure
Module 1: Understanding China – Opportunities and Challenges
The China market is huge and unique, yet some would say it is also difficult and confusing. It is easier to appreciate the China market when you understand its constant changes, opportunities and challenges. This module aims to give an overview of the business market in the People’s Republic of China (PRC).
Module 2: Entering China Market – Success Factors
Intangible qualities and human resources are crucial when an organisation decided to enter the China market. The courses in this module will explain some success factors which could be very useful when entering the China market.
- Course 2.1 Guanxi in Chinese Culture and its Consequences
- Course 2.2 Management and Leadership in China
Module 3: Doing Business in China – Important Considerations
China market is attractive to many businesses across a variety of industries because of its large population, rising incomes and increased consumer spending. The courses in this module will provide some useful tips for businesses to survive and to succeed in China.
For Masterclass details, please contact Karen on +852 3400 2773 or iaee.enquiry@polyu.edu.hk.
