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Mode of Delivery

Online Mode - courses in this eLearning are pre-made for participants to learn on the PolyU-IAEE platform. No restrictions on time and location.

Medium of Instruction


Suggested Learning Time

Expected total learning times is 7 hours for the 5 eLearning courses.
Approximately 1-1.5 hours for each eLearning course.

Fee & Duration

HK$1,200 for the 5 eLearning courses.
Accessible for 2 months

Target Participants

English-speaking managers, executives and government officials who wish to extend their understanding of the business environment in Mainland China.

Programme Structure

Module 1: Understanding China – Opportunities and Challenges

The China market is huge and unique, yet some would say it is also difficult and confusing. It is easier to appreciate the China market when you understand its constant changes, opportunities and challenges. This module aims to give an overview of the business market in the People’s Republic of China (PRC).

Module 2: Entering China Market – Success Factors

Intangible qualities and human resources are crucial when an organisation decided to enter the China market. The courses in this module will explain some success factors which could be very useful when entering the China market.

Module 3: Doing Business in China – Important Considerations

China market is attractive to many businesses across a variety of industries because of its large population, rising incomes and increased consumer spending. The courses in this module will provide some useful tips for businesses to survive and to succeed in China.

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