Social Media: A Crash Course for Senior Executives for Decision Making

US expert shows ways to harness social media strategically for informed decision making

Social media have revolutionised communications today, on a global scale. There’s no question of its importance and its influence, not to mention its low cost as a communications tool. Senior managers in today’s organisations ignore social media at their peril.

This programme shows senior managers the ins and outs of social media from social networks, to blogging, to consumer generated content like product reviews and how these new tools can best be harnessed for business value.

The programme will review the key social media platforms, and their most effective applications - whether they are used to drive sales, marketing, PR, corporate communications, internal communications or customer service objectives.

Participants will develop a working familiarity with the key social media platforms today:

  • Social networks like Whatsapp, Facebook, WeChat, LINE and LinkedIn
  • Video tools like YouTube
  • Blogging and micro-blogging platforms like Twitter
  • Consumer-generated media like product reviews and comments

For senior executives whose revenue comes from business or consumer audiences, this programme will give you a rich understanding of the process and power of social media today.


Quick Summary

Date To be confirmed
Time 9:30 am - 5:00 pm
Venue PolyU campus
Fee HK$6,000 per person (Lunch and refreshment are included)