Managing the Unthinkable

Part I: Crisis Management and Communication

Crisis management has long been a challenge that has significant impact on corporate success. The impact of organisational crisis has never been felt stronger. Recent corporate disasters, such as Lehman Brothers and Barings, may be history but their impact on both corporate and individuals are long lasting. The reputation and credibility of organisations are profoundly affected by the perception of their responses and acts or omissions during crisis situations. Senior Executives can never anticipate everything that can occur to prepare for the crisis before they happen, however, they are expected to demonstrate a complex set of competencies in responding and managing unforeseen crisis, at the different phases, which may include detection, preparation and prevention, damage control and containment, recovery, and reflection and learning.

Organisations are very cautious of the negative consequences or disruptive aspects associated with crisis and will focus efforts on communications and public relations. The workshop will provide opportunity to explore strategies for the individual and organisation to manage a crisis well. A broader context of crisis management consists of skills and techniques to identify, understand, evaluate and cope with such a serious situation, especially from the moment it first occurs to the point that recovery procedures start.

In this workshop, strategies will be shared for those who need to play critical roles in planning and managing crisis, with suggested action plans for preventive management and reinforcement of key competencies in crisis communication.


Part II: Managing Change in the Digital Age

Proactively making changes which are improvements to an organisation, is especially important for those that wish to prosper in a complex and dynamic environment. Strategic leaders should proactively lead change instead of reactively confronting it.

Coping well with an increasingly complex market requires good leadership by Senior Management. In a dynamic environment that we operate, changes and improvements are often necessary to ensure the organisation stays competitive. And leadership is about managing change successfully – for the individual, the organisation as well as the subordinates. Particularly for crisis situations covered in Part I, change is about survival.

Dr John Kotter’s research indicates that 70% of all major change efforts in organizations fail because they often do not take a holistic approach to see change through. Companies that adapt well to changes are likely to be successful than those who are less adaptable. The workshop will explore major changes that Senior Executives can initiate or foresee and prepare for them as well as pointers to deal with unexpected changes.


Quick Summary

Date To be confirmed
Time 9:00 am - 2:00 pm
Venue PolyU campus
Fee HK$3,500 per person per workshop (Lunch and refreshment are included)