Brand Health Check
Overview

What does it mean for Business Survival and Growth?

Product is what manufactured in factory and brand is what consumers buy. A brand is essentially considered as the most valuable asset to any organization. What if a brand’s health is not actively and cautiously monitored? It can potentially pose a detrimental set-back on the organization’s sustained growth where innovative ideas are not on the right track or potential opportunities for innovation are not timely identified, putting an organization at risk. You won’t miss your annual health check, should you do the same for your brand?

Professor Royce Yuen has talked extensively about the need for a brand health check at various conferences, including the recent presentation “Practical Insights for Building Enduring Brands” at World SME Expo – Branding Seminar. This is a more in-depth and comprehensive half-day programme which examines the level of strength of your brand on health check scale and identifies early warning signs of potential problems and untapped opportunities for growth. The workshop is designed to offer a structured and interactive approach with a combination of real-life case studies, group discussions, and exercises discussed, which allow you to equip with practical know-hows to measure your brand’s health condition and how to respond timely and appropriately when problems arise, aiming to make your brand stronger and more competitive in the ever-challenging market.

 

Quick Summary

Date To be confirmed
Time 2:00 - 5:00 pm
Venue PolyU campus
Fee HK$3,000 per person (Refreshment is included)