Joint IAEE/SD Forum on The Catalysts for Innovation

Mr. Rijn Vogelaar
CEO (Chief Enthusiasm Officer) of the Superpromoter Academy

Mr. Rijn Vogelaar is CEO (Chief Enthusiasm Officer) of the Superpromoter Academy and the internationally well-known author of the book: The Superpromoter. He has presented at over 100 international conferences, many of which he was a keynote speaker. Rijn has over 15 years of experience in marketing and customer relations. His presentations are of the strategic marketing value and are engaging and inspiring.

In 2009 he published his book “The Superpromoter, on the power of enthusiasm”. Superpromoters are customers who are enthusiastic, share their enthusiasm and influence others. With their word-of mouth advocacy of products or brands, superpromoters convince others to buy the products too. The Superpromoter has been a success internationally and published in 3 languages (English, German and Dutch). Multinationals like Microsoft, Heineken and Philips are working with the Superpromoter concept.