Social Media: A Crash Course for Senior Executives for Decision Making

Morning Session

  • Welcome and Introduction
  • The value of social media in business today
  • Thinking strategically about social media
  • Their strengths, weaknesses and best applications
  • Risk management in a world of user-generated content
  • Q&A of the mroning session

Afternoon Session

  • How do they work?
    - Social networks like Whatsapp, Facebook, LINE and Instagram
    - YouTube: The power of video
    - Blogging: Should we or shouldn’t we?
  • Consumer comments and reviews
  • Personal and corporate branding: What social media presence is right for you as an Executive? For your organisation?
  • Review of Takeaways and Concluding Remarks