Social Media: A Crash Course for Senior Executives for Decision Making
Learning Outcomes

The programme is intended to make senior managers comfortable with the new social media, to the point where they are empowered to make informed executive decisions about social media policy and practice in their organisations. Upon completion of the programme, participants are expected to achieve the following outcomes:

  • Leave with a clear idea of the extent to which they and their organisations should or shouldn’t participate in social media.
  • Be conversant on the most popular social media platforms and tactics.
  • Be ready to develop stratgic thinking in their organisations about the best ways to take advantage of social media in meeting their organisations’ objectives