Social Media: A Crash Course for Senior Executives for Decision Making

Ms. Ruth P. Stevens

  • Director, HIMSS Media Group and Business Information Industry Association

Ms. Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. (e.g. NYU Stern, Columbia University, Duke University etc.) and worldwide. She has taught in corporate education at companies like Microsoft, Verizon, Japan Post, Liteon Mobile and DuPont.

As a thought leader, she has contributed to, AdAge, Biznology and Target Marketing Magazine. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing, and co-author of the white paper series, “B-to-B Database Marketing”.

Ms. Stevens is a Director of the HIMSS Media Group and the Business Information Industry Association. She also serves as a mentor to fledgling companies at the ERA business accelerator in New York City. Ms. Stevens has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.