Service Marketing

Dr. Royce Yuen

  • Professor of Practice (Marketing), PolyU
  • CEO of MaLogic
  • Former Group Chairman of Ogilvy HK
  • Former Chairman of HK4As

Dr. Royce Yuen was formerly the Group Chairman of Ogilvy & Mather Hong Kong and the HK4As (The Association of Accredited Advertising Agencies of Hong Kong). He has helped building mega brands across China and Hong Kong for three decades. As the Co-CEO of MaLogic, he and his team are offering innovative business solutions by integrating the insights from research, branding and big data.

Dr. Yuen is a Council Member of the Hong Kong Academy for Performing Arts and Vetting Committee Member for the SME Development and BUD Fund. He has also served as a Council Member of the Hong Kong Trade Development Council and an advisory committee member for the Hong Kong Museum, the Education Bureau, the Commerce & Economic Development Bureau and the ICAC. He is also the Vice-Chairman of Plan International HK which is one of the world’s leading development organisations, specifically focused on children.

Dr. Yuen has a keen interest in education and executive training. He is very active in the education field has been lecturing Marketing, Branding and Leadership at a post-graduate level for more than 15 years in both Hong Kong and China. He has conducted training programmes for large corporations such as MTR, Angliss Enzo, Hysan, Shui On, A.S. Watsons Group, Oregon Scientific and Li & Fung. He is also a frequent speaker at conferences and has been invited by HKTDC, InvestHK, as well as the Intellectual Property Department of the HKSAR to promote Hong Kong’s creative sector by delivering talks in various overseas conference.

In 2007, Dr. Yuen was awarded the “Hong Kong Top 10 CEO Award” coorganised by Metro Radio Hong Kong and the Zonta Club of Hong Kong. He was also the recipient of PolyU’s “Outstanding Alumni Award in 2009”. Dr. Yuen appointed as Justice of The Peace by the HKSAR in 2010 and was conferred University Fellow by the PolyU in 2015.