Two Generation Programme for Family Business

Ms. Helene Li

Ms Helene Li has been Managing Director and Head of Strategic Planning, Brand & Communications for Asia Pacific at BNP Paribas Wealth Management since December 2013. Ms. Li is responsible for overseeing the Asia Brand and Communications team for the Bank’s Wealth Management business, with a focus on implementing integrated marketing activities to support business development. Prior to this, she served as similar roles for JP Morgan Chase Private Bank and Swiss wealth management firm Lombard Odier. In both capacities, she was instrumental in setting up and partnering with the market leads to drive and deliver solid business propositions.

Mr. Jason Young

Mr Jason Young has a BA in Economics from the University of Chicago and a MBA in International Management from the University of London. He previously worked as an investment banker at JPMorgan Chase, as the Associate Director for 24-7 Leadership Academy, and as the Head of Ministry Development at YMCA of Hong Kong. He is also the co-founder of a corporate training; life coaching business, LOL Life Development, and has over 10 years of experience coaching and counselling young adults, especially in the areas of dating & pre-marital relationships. He joined PolyU as a Program Manager in the Dean of Students Office.

Dr. Royce Yuen

Dr. Royce Yuen was formerly the Group Chairman of Ogilvy & Mather Hong Kong and the HK4As (The Association of Accredited Advertising Agencies of Hong Kong). He has helped building mega brands across China and Hong Kong for more than two decades. As the founder and CEO of New Brand New, Dr. Yuen is working with iconic brands to stay fresh and relevant so that they don’t have to be a "New Brand" to be "Brand New".

Dr. Yuen is a Council Member of the Hong Kong Trade Development Council and the Hong Kong Academy for Performing Arts. He has served as an advisory committee member for the Hong Kong Museum, the Education Bureau and the Commerce & Economic Development Bureau of the HKSAR and the ICAC. He is also the Vice-Chairman of Plan International HK which is one of the world’s leading development organisations, specifically focused on children.

Dr. Yuen has a keen interest in education and executive training. He is very active in the education field has been lecturing Marketing, Branding and Leadership at a post-graduate level for 15 years in both Hong Kong and China. He has conducted training programmes for large corporations such as MTR, Angliss Enzo, Hysan, Shui On, A.S. Watsons Group, Oregon Scientific and Li & Fung. He is also a frequent speaker at conferences and has been invited by HKTDC, InvestHK, as well as the Intellectual Property Department of the HKSAR to promote Hong Kong’s creative sector by delivering talks in various overseas conference.

In 2007, Dr. Yuen was awarded the "Hong Kong Top 10 CEO Award" coorganised by Metro Radio Hong Kong and the Zonta Club of Hong Kong. He was also the recipient of PolyU’s Outstanding Alumni Award in 2009.