Brand Health Check
Rundown
  • Welcome and Introduction
  • A New and Holistic View of the Branding Concept - Vital to help any organisation to stay relevant and competitive
  • Six Major Dimensions in Brand Health Assessment
  • Implications on the Results of a Brand Health Check
  • Analysis and Strategic Options of Building Dynamic and Enduring Brand under Different Market Conditions
  • Review of Takeaways and Concluding Remarks