Brand Health Check
Learning Outcomes

Upon completion of the programme, participants are expected to achieve the following outcomes:

  • Capable of conducting a thorough examination on current brand position in the market as well as in the mind of consumers
  • Identify actions to be taken to further build on the brand’s current strengths
  • Detect potential alarming issues which require immediate attention and/or remedy
  • Select and take appropriate steps to rectify the problematic situations and further improve the brand performance

Application of the ideas and techniques will be assimilated through experience sharing, local and overseas cases studies, group discussion and exercises.