Green IT tips - Mailing List Management (MLM) System makes email marketing easy

Traditional marketing practices tend to use a lot of paper. Information Technology Services Office’s (ITS) Mailing List Management (MLM) System is a handy platform for Departments and Offices to handle marketing tasks and capture attention in a green way. Staff members can use it to send broad-based email messages to staff, students and external recipients. It also offers much ease for the maintenance of various mailing lists, including the unsubscribe lists as required by the Unsolicited Electronic Messages Ordinance (UEMO). It is the best alternative to paper-based promotion.

A revamped MLM System has been launched in 2018 Q4 to provide a more user-friendly interface with enhanced features and performance. New features of the MLM platform include:

• Mobile responsive design
• New drag-and-drop editor
• New campaign types (university updates, events, questionnaires / surveys, etc.)
• Easy import of recipient lists
• Easy creation of opt-out link
• Easy creation of social media icon and link
• New SMS landing page
• Enhanced approval mechanism
• New subscription management function for opt-out/re-opt-in by recipients
• Statistic reports on messages sent

For further information, please visit the MLM Webpage at https://www.polyu.edu.hk/its/emc/mailing-list-mgmt.