Broad Discipline of Language, Culture and Communication
Programme introduction by the Programme Leader Dr Dechao Li
FH - where language, culture and science converge to enrich our society

John Dewey said, “If education is life, all life has, from the outset, a scientific aspect, an aspect of art and culture and an aspect of communication. The progress is not in the succession of studies but in the development of new attitudes towards, and new interest in, experience.” Faculty of Humanities prides itself on making knowledge work by placing our emphasis on the convergence of linguistic communication, cultural understanding and scientific perspectives. Our programmes not only provide applied knowledge which is needed to succeed across various business fields and professions in the increasingly multilingual and multicultural environment, but also aim to challenge students to think about the meaning of humanities. We believe that our explorations of human condition will enable our students to surmount the challenges posed by a rapidly changing world, and most importantly, to develop new attitudes in order to make more meaningful contribution to the global community.

Why PolyU Faculty of Humanities (FH)
  • FH is a cohesive yet versatile academic entity focusing on applied language sciences and bilingual China studies.
  • FH has a well-recognised track record and experience in nurturing highly effective professional communicators with cultural awareness.
  • PolyU’s Arts and Humanities is ranked 21st in Asia and 115th in the world.
  • In the subject of “Linguistics”, PolyU (FH) is ranked 40th in the world according to the QS World University Rankings by Subject 2018.
  • FH attracts a good number of international and Chinese mainland students and staff to establish a truly international and intercultural learning environment. In 2017, FH has about 230 academic staff members from 18 different countries/regions.
  • FH offers strong Chinese culture subjects in both English and Chinese.
  • FH offers French, German, Japanese, Korean, Portuguese and Spanish subjects to strengthen students’ multilingual competence.
  • FH has a number of state-of-the-art language laboratories, a purpose-built Simultaneous Interpreting Laboratory of international standard, a Speech Therapy Unit which aims to create a platform to serve education and research purposes through the provision of speech therapy services, and a well-equipped Speech and Language Sciences Laboratory.
  • Ten FH faculty members are Fellows of the Hong Kong Academy of the Humanities (HKAH).
What is Broad Discipline of Language, Culture and Communication (BDLCC)?

Broad Discipline of Language, Culture and Communication (BDLCC) (JUPAS Code: JS3480) aims to provide students with a firm grounding and profound insight into language studies so that they can further develop themselves through the two Majors offered by this Broad Discipline, namely BA(Hons) in Chinese and Bilingual Studies (BACBS) (中文及雙語(榮譽)文學士) and BA(Hons) in English Studies for the Professions (BAESP) (專業英文(榮譽)文學士).

Academic Pathways

We offer various academic pathways to suit different needs.

Year 4

BA(Hons) in Chinese and Bilingual Studies (BACBS), offered by the Department of Chinese and Bilingual Studies

or Major in BACBS +
a Minor

focuses on biliterate and trilingual proficiency and profession-specific literacy and skills in corporate communication,
and/or translation and interpreting, and/or linguistics and speech sciences

BA(Hons) in English Studies for the Professions (BAESP), offered by the Department of English  

or Major in BAESP +  a Minor

emphasises on professional communicative competence in English that can be applied in a variety of business and management contexts to solving real-world problems effectively

Double Majors in BACBS and BAESP

[It may require more than the normative study period of 4 years and extra credits on self-financed basis (i.e. higher tuition fee)]

Year 3
Year 2
Year 1

Broad Discipline of Language, Culture and Communication (BDLCC)
Common Year 1

A Single Discipline Major (with or without free electives)

(123 credits + 3 training credits)
BA(Hons) in Chinese and Bilingual Studies (BACBS) or in English Studies for the Professions (BAESP) 

A Major plus a Minor

(123 credits + 3 training credits)
BA(Hons) with a Major in Chinese and Bilingual Studies (BACBS) or in English Studies for the Professions (BAESP) + a Minor offered by FH or any department of the University

Double Majors of BACBS and BAESP

(156 credits + 3 training credits)

Distinctive Characteristics of BDLCC

    • Students can have a taste of subjects offered by both Majors (BACBS and BAESP)# in the common Year One before applying to study in one of the Majors*, or Double Majors**.
    • The curricula of both Majors allow space for students to take a Minor programme or free Electives.

# While the medium of instruction for BDLCC common Year One and BAESP is English, and the media for BACBS are English and Chinese, students choosing BACBS as their Major are required to have good knowledge of Chinese so they can complete the programme. Non-Chinese speaking students are strongly recommended to seek academic counselling before applying for this Major in Year Two.

* Students can apply to enter either Major or the Double Major pathway in Year Two. Students whose GPA is 3.2 and above plus the average of the following seven subjects reaches grade B (i.e. 3.0) are guaranteed to be admitted to the Major of their own choice.

CBS1401 – Introduction to Bilingual Studies
CBS1900 – Introduction to Language
CBS2901 – Chinese for Language Professionals
ENGL1001 – Introduction to English Speaking Cultures
ENGL2000 – English for Effective Communication
ENGL 2016 Language in Social Contexts
FH1000 – Freshman Seminar in Language, Culture and Communication

The indicative quota for the more popular Major will be set at 55% of the total intake number. In the event of oversubscription, priority will normally be given to students with higher GPAs. Students with an academic performance threshold at GPA 2.5 or below are required to undergo special academic consultation to determine their Majors. A small percentage of the total intake may be reserved for these students.

** A Double Major may require more than the normative study period of 4 years and extra credits on a self-financed basis (i.e. higher tuition fee).

FH Minor Programmes

  • Minor in Chinese Culture
    Minor in Chinese Language and Culture (for International Students)[including non-Chinese speaking local students]
    Minor in English
    Minor in English Communication (for Science and Engineering Disciplines)
    Minor in European Studies
    Minor in Japanese
    Minor in Korean
    Minor in Translation and Bilingual Communication

Curriculum Structure and Components

Our 4-year curriculum is an integrated one. We place particular emphasis on the development of students’ generic competencies within the discipline-specific curriculum and through the University’s general education programme.

General University Requirements [30 credits]

Language and Communication
[9 credits plus “Reading” and “Writing” requirements in English and Chinese]

Broadening Subjects chosen from the following
4 clusters:

Human nature, relations and development

Community, organization and globalisation

History, culture and world views

Science, technology and environment

[12 credits (3 credits in each cluster), minimum 3 credits should come from subjects designated “China-related”]

Freshman Seminar in Language, Culture and Communication
[3 credits]

Leadership & Intra-Personal Development
[3 credits]

Service Learning
[3 credits]

Healthy Lifestyle
[non-credit bearing]

Major Study

[Single Major: 75 credits + 3 training credits for WIE]

Common underpinning subjects for the Broad Discipline Work-Integrated Education (WIE)
Discipline-specific subjects for Major study
Capstone Project

Minor Study/Free Electives [18 credits or more]

Minor Study (Optional) [18 credits] Free Electives

Academic Advising

To enhance students’ learning experience, all freshmen admitted to the BDLCC will receive academic advising on a regular basis, which aims to help them make appropriate academic decisions/choices about their study that suit their intellectual, professional and personal goals.

Entrance Requirements

For applicants admitting through the Joint University Programmes Admissions System (JUPAS), the minimum entrance requirement is:

  • Level 3 or above in English Language and Chinese Language;
  • Level 2 or above in Mathematics and Liberal Studies; and
  • Level 3 or above in two elective subjects.

For the calculation of admission scores, five subjects will be counted with highest weighting given to English Language and Chinese Language:

  • English Language;
  • Chinese Language; and
  • Any best 3 subjects.

The following relevant Applied Learning subjects with “Attained with Distinction (I)” or “Attained with Distinction (II)” are accepted as meeting the elective subject requirement of the programme, and would be taken as Level 3 and Level 4 respectively.:

  • Applied Psychology;
    Accounting in Practice;
    Business Data Analysis;
    Child Care and Education;
    Exploring Psychology;
    Film and Video Studies;
    Introduction to Theatre Arts;
    Marketing in Global Trade;
    Practical Psychology;
    Public Relations and Advertising;
    Public Relations and Communication; and
    Radio Host and Programme Production.

For non-JUPAS local/ non-local applicants, qualifications meeting the general minimum entrance requirements of the University will also be considered.
For details, please refer to Study@PolyU at www.polyu.edu.hk/study

Common features of the two Majors

Work-Integrated Education (WIE)

To qualify for the award, students are required to undertake a Work-Integrated Education (WIE) in Hong Kong, the Chinese mainland, or overseas. WIE is work-based learning experiences which take place in an organisational context relevant to a student’s future profession, or the development of generic skills that will be valuable in the profession. It can take different forms, such as a summer internship, where students can apply their knowledge and skills acquired from the classroom to the real world. In recent years, our students had been placed in countries such as Australia, China, Malaysia, Romania, Russia, the Netherlands, the UK and the US.

Student Exchange Programmes

Students can apply for credit-earning Student Exchange Programmes, which will enable them to spend a semester or a year overseas at our partner universities in many different countries including Australia, Canada, China, the Czech Republic, Denmark, Germany, Italy, Japan, Korea, Singapore, Spain, Sweden, the Netherlands, the UK and the US.

Distinctive Characteristics of the two Majors

Department of Chinese and Bilingual Studies

is one of the leading academic departments in Asia that endeavours to study Chinese and its interaction with English, addressing real-life language issues in bilingual society. Based on over 20 years of teaching and applied research experience, CBS is well-developed in the following five areas of excellence:

    • Translation and Interpreting Studies;
    • Bilingual Communication and Bilingual Education;
    • Linguistics of Chinese and other East Asian Languages;
    • Chinese Language Education (with specific reference to the acquisition and assessment of Chinese as a second or foreign language);
    • Language and Speech Sciences; and
    • Language and the Brain.

Programme Aims

BA(Hons) in Chinese and Bilingual Studies [BACBS] aims to equip graduates with

    • Fluency in English, Mandarin Chinese and/or Cantonese as well as proficiency in written standard Chinese and English;
    • A good knowledge of the theory and practice of corporate communication, and/or translation and interpreting, and/or linguistics and speech sciences;
    • A good understanding of the nature of language/sign-mediated communication;
    • A solid knowledge of theory and practice of cross-cultural etiquette and interaction;
    • Broadened outlooks with a good understanding of the major issues in the areas of communication, language and cultural studies; and
    • A commitment to life-long learning for personal and professional development and the ability to work effectively with others as a team.


Department of English (ENGL)

is recognised internationally as a leading provider of undergraduate and postgraduate education focusing on professional communication in English.

With Linguistic Excellence in Professional Contexts as their mission, staff members in ENGL excel in their teaching of, and research into, applied English language studies in academic and professional contexts. Through introducing up-to-date knowledge and state-of-the-art research skills, ENGL provides a highly facilitative environment in which language learning and applied language studies can be effectively discussed, reflected upon and inform professional practices. 

ENGL benefits from staff with a wide range of research interests in the following broad areas:Area Studies and Intercultural CommunicationArea Studies and Intercultural Communication

    • Area Studies and Intercultural Communication
    • Language and Professional Communication
    • Language Teaching and Learning
    • Linguistics, English Language, and Systemic Functional Linguistics
    • Media and Communication

Programme Aims

BA(Hons) in English Studies for the Professions aims to nurture graduates to acquire:

      • Fluency in English, Mandarin Chinese and/or Cantonese as well as proficiency in written standard Chinese and English;
      • A good knowledge of the theory and practice of corporate communication, and/or translation and interpreting, and/or linguistics and speech sciences;
      • A good understanding of the nature of language/sign-mediated communication;
      • A solid knowledge of theory and practice of cross-cultural etiquette and interaction;
      • Broadened outlooks with a good understanding of the major issues in the areas of communication, language and cultural studies; and
      • A commitment to life-long learning for personal and professional development and the ability to work effectively with others as a team.
  • Recognition by the Education Bureau of Hong Kong

    BAESP is recognised by the Education Bureau and its Standing Committee on Language Education and Research as an English Language Major Degree Programme which meets the Hong Kong Government’s Language Proficiency Requirement. Registered BDLCC students are eligible to apply for the Scholarship for Prospective English Teachers offered by the Education Bureau.

Career Prospects

Over the years, the Faculty of Humanities (FH) has groomed many successful graduates who excel in various business and industrial sectors in Hong Kong. Graduates of FH contribute in different sectors, including:

Administration and management
Advertising
Civil service
Corporate communication/Public relations
Corporate language training
Cultural industry: Media and creative writing
Editing and publishing
Finance and accounting
Hotel and tourism management
Human resources
Marketing communication
Sales and marketing
Teaching and research
Translation and interpreting

Alumni Sharing

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Yvonne WONG
Programme Worker, i-dArt
TWGHs Jockey Club Rehabilitation Complex
Graduate of 2017, BACBS

Looking back at my four-year journey as a student of BACBS, I am glad to be a part of the family witnessing my growth and improvements.

The BACBS programme not only provides diversified choices of disciplines, including Bilingual Corporate Communication, Linguistics, and Translation and Interpreting, but also teaches professional knowledge and practical skills in these dedicated areas. All the valuable learning experiences have equipped me with enhanced bilingual language proficiency, as well as deepened my understanding of the crucial role of culture in communication. The knowledge and skills acquired have helped me adapt to the working environment greatly, in which language competence is absolutely indispensable.

Overseas experiential opportunities are also offered by the programme. In the third year of my studies, I got a chance to become an exchange student in Denmark, where I met friends from around the world and broadened my horizons considerably. It is one of the unforgettable experiences in my lifetime and I am thankful that the University provided me with such a valuable opportunity.

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Vivian LEUNG
Management Consulting Analyst, Accenture
Graduate of 2014, BAESP

What I value most from this programme is the training of a critical thinking mindset.  A wide range of courses from gender issues, media analysis to sociolinguistics and business English has sharpened my big-picture skills and enabled me to challenge hidden assumptions. These transferable skills are vital to my current role in an international management consulting company, where I distill and digest a lot of information while translating complex ideas into digital strategies and business cases.
 
Beyond lectures, international exposure is a major highlight of my university life.  I joined an internship programme in Australia arranged by the Department, and represented PolyU in debating tournaments in Germany and Korea and conferences in Singapore and Shanghai.  These out-of-classroom experiences have inspired me to think about cultural diversity and what it means to be a truly global citizen besides developing my intercultural communicative competence.  More than just a nurturing ground for careers, the diverse opportunities at PolyU have equipped me with the capability for lifelong learning that every tomorrow’s leader embraces.

More students' sharing

Applications and Enquiries

Faculty of Humanities (FH)

Tel: 3400 8212
Fax: 2363 8955
Email: fh.enquiry@polyu.edu.hk
Website: www.polyu.edu.hk/FH
Programme Leader: Dr LI Dechao
Email: dechao.li@polyu.edu.hk
Programme Details: www.polyu.edu.hk/FH/BDLCC

Department of Chinese and Bilingual Studies (CBS)

Tel: 2766 7463
Fax: 2334 0185
Email: cbs.enquiry@polyu.edu.hk
Website: www.cbs.polyu.edu.hk
Programme Leader: Dr YAO Yao
Email: y.yao@polyu.edu.hk
Programme Details: www.cbs.polyu.edu.hk/bacbs.html

Department of English (ENGL)

Tel: 3400 3497
Fax: 2333 6569
Email: zoe.mak@polyu.edu.hk
Website: www.engl.polyu.edu.hk
Programme Leader: Dr Dennis TAY
Email: dennis.tay@polyu.edu.hk
Programme Details: www.engl.polyu.edu.hk/BAESP.html

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